This policy explains how topics are chosen, which evidence is used, how content is reviewed and updated, and the boundaries for AI, first-party data, and commercial claims.
Content types and the questions they answer
Development by age
These pages answer, “What are the foundations for this age, and which broader abilities may be worth noticing and supporting?” Pages are organized across Movement, Cognitive, Social/Emotional, and Language development. Within each domain they distinguish:
- Foundational milestones: behaviors observable in about 75% of children by the stated age;
- Skills worth noticing and supporting: selected from sub-domain Growth Paths to help families understand development across four domains and 31 sub-domains. They are not a checklist every child must complete.
Sub-domain Growth Paths
These pages answer, “How does one ability change from birth to age 5?” They show selected skills at formal age points and explain how the ability develops, why it matters, what to notice, how parents can support it, and which activities are available.
Parent-question guides
These pages answer a specific, searchable question, such as how to support active movement at 9 months, help a 2-year-old shift through strong emotions, or break the ice on a playdate at 2½. One parent question may connect with one or several formal sub-domains, but it does not create a separate knowledge system.
Product and method pages
Product pages describe only features, states, flows, and boundaries that exist in the current app. Method pages explain how Better Parenting uses milestones, skills, parent–child interaction, and activities. A feature that does not exist is not presented as a current capability under an “coming soon” implication.
Activity pages
These pages answer, “How can we begin, how can the parent interact, what is worth noticing, and why might this support development?” Activities create opportunities to practice and observe. They do not promise that one session causes a certain developmental change.
Evidence priority
When sources conflict, the content team uses this order:
- Milestones, skills, sub-domains, and activity relationships currently published by Better Parenting;
- Better Parenting child-development knowledge that has been approved and versioned;
- Reviewed activity copy, observations, and developmental benefits;
- Primary materials from authoritative institutions, original research, formal guidance, or frameworks;
- Historical meetings, operations content, and marketing language.
Historical material can help explain Better Parenting's parenting perspective and what parents care about. It cannot override a newer formal knowledge assignment.
General age-based statements use milestones and skills only
If a page says “children at this age typically...” or “about 75% of children can do this by this age,” the statement must come from a milestone or skill currently published by Better Parenting and use its actual age and canonical wording. General age-based behavior cannot be inferred from an internal code, an activity's suggested age, an activity's starting condition, or one child's example.
“If your child is in this situation...” in an activity describes a useful starting point for that activity. Children differ, so activities retain branches and room to adjust.
Publishing milestones and skills
- A milestone may publish its canonical wording, specific age, domain, and parent-friendly explanation.
- A skill may publish its canonical wording, age, domain, sub-domain, and an individual explanation.
- Internal codes remain in the evidence layer and are not terms parents are expected to learn.
- The meaning of a developmental goal may be explained without exposing an internal name or code.
- If formal wording or an age assignment appears questionable, we flag it for review and update the wording and related explanations together after confirmation.
- A skill is not forced into public content merely to cover every age or developmental goal when it has little value for parent observation.
Linking activities
The website links only to activities that are currently available in the app, published, and past content-quality checks. When an activity is removed or updated, related website pages are updated as well.
Each activity foregrounds one core observation aligned with its primary sub-domain and developmental goal. Another ability may be described as a natural secondary benefit only when both the actual process and knowledge relationship support it, and the page makes clear that it is not the primary relationship.
When no suitable activity exists, a knowledge page may publish as text. We do not invent an activity, step, observation, developmental relationship, or product capability to make a page look complete.
Authors, review, and versions
Website content identifies the responsible team or author, the date of the latest substantive update, and necessary sources. Some pages may also show the first publication date, a reviewer, or version notes. Better Parenting retains review and version records for each page. Content still undergoing further review is not presented as having completed human review.
Formatting, typo, or link corrections are not presented as knowledge updates. A change to an age-based conclusion, interaction guidance, activity relationship, or product promise requires a new content version and appropriate review.
External sources and citations
For authoritative frameworks, medical boundaries, safety guidance, or external developmental facts, we prefer the original institution, formal guidance, and primary research over a secondary summary. A source is placed near the claim it supports; an institution's name is not used as a substitute for specific evidence.
If an external source differs from or adds to Better Parenting's formal milestone or skill framework, the content team records and reviews the difference. Until a formal update is complete, the website consistently uses Better Parenting's currently published age references.
How Better Parenting uses first-party data
An age page may publish historical observation statuses submitted by parents in the app. This can help families see which milestones more often receive “not sure” or “not yet observed” in real use. The page must also explain:
- that the sample comes from voluntary Better Parenting users and does not represent all children;
- the denominator, numerator, date range, and sample size;
- the distinction among clearly not observed, uncertain, and unanswered or unrecorded;
- possible bias from active users, parent judgment, and unequal observation opportunities;
- that the data cannot prove an activity caused a milestone to appear.
To aid reading, a page may summarize percentages with ranges and labels. It still retains the sample definition and does not present a historical not-yet-observed share as a medical-risk rate.
Boundaries for AI
AI may support source organization, structured drafts, language refinement, translation assistance, and explanations of results that have already been determined. It does not independently:
- rewrite canonical milestone or skill wording or its age;
- invent activity steps, observations, developmental relationships, or product features;
- change deterministic app statuses, a recommended next skill, or an activity recommendation;
- make a medical diagnosis from text, one activity, or a video;
- label a draft as human-reviewed when no such review has occurred.
AI-assisted content receives review appropriate to its risk. Pages state their update and applicable review information truthfully and do not present AI-generated or pending-review content as having completed human review.
Commercial claims and outcome boundaries
- We do not use shame, peer ranking, or “now or never” messages to manufacture anxiety.
- We do not turn “ten minutes” into a promise of a developmental leap within a fixed period.
- We do not use one activity, user comment, or internal dataset to prove a certain causal effect.
- Changing facts such as free access and activity counts state their current scope and are checked before release.
- We do not use a real family's story, photo, or private information as evidence without authorization.
Health and safety boundaries
Better Parenting provides child-development knowledge, support for everyday observation, and parent–child activities. It does not provide medical diagnosis, rehabilitation prescriptions, or personalized medical advice. Contact your child's pediatrician or another qualified healthcare professional if your child has persistent significant discomfort, loses a previously used skill, or you remain concerned about development or health.
Activities involving small objects, water, climbing, food, outdoor environments, or other safety conditions must display relevant preparation and adult-supervision requirements. Intervene immediately when a safety risk appears; waiting for independent trying never delays protection.
Corrections, updates, and removal
Anyone can report:
- a question about milestone or skill wording or age;
- a sub-domain assignment, developmental explanation, or interaction-guidance concern;
- an inconsistency in activity steps, observation, or developmental benefit;
- a product page that no longer matches the current app;
- a broken source, translation error, or privacy concern.
Submit corrections to contact@betterparenting.app.
The team prioritizes according to impact. Content that may create a health or safety misunderstanding, contains a factual error, or makes an inaccurate product promise is corrected or removed first. General wording and supplementary suggestions enter the normal editorial cycle. After a correction, the page date and any necessary note are updated.
Policy updates
Policy version: 1.1
Effective date: September 8, 2026
Responsible team: Better Parenting Content Team
Contact: contact@betterparenting.app
When this policy changes substantively, we update the version and effective date. The Privacy Policy, Terms of Use, and this policy are maintained separately. Applicable law and the formal legal documents govern if they conflict.